Playa de San Juan — Cabo de las Huertas
Alicante’s seafront: seven kilometres of fine sand, a golf course laid out among the pines and, on the headland, the villas and coves of the Cabo de las Huertas.
Back to the Costa Blanca neighbourhoods
Airport
≈ 20 min from Alicante-Elche airport (direct Luxembourg flight ≈ 2 h 05)
Beach
Playa de San Juan with direct access, coves of the Cabo 5 min away
Shops
Shops and arcades in the area, centre of Alicante 15-20 min away by tram
Price range
€250,000 – €3M
The atmosphere
Playa de San Juan is Alicante’s seaside frontage: seven kilometres of fine, shallow sand, a promenade planted with palm trees and, behind it, a grid of wide avenues with nothing in common with the old town. The rocky peninsula of the Cabo de las Huertas closes the bay to the north-east, three kilometres from the sand: low villas, coves and footpaths.
The area works as a residential seaside resort rather than a village. People run on the paseo at daybreak, lunch in the restaurants of avenida de Niza, play the Alicante golf course laid out among the pines, and dine facing the sea. In summer, the beach draws the whole city and the terraces stay full. In winter, the permanent residents are numerous enough to keep shops and restaurants running.
The services are those of a city: supermarkets and shopping arcades, private clinics, the Sant Joan university hospital five minutes away, the area’s international schools, tennis and padel clubs. TRAM lines 1, 3 and 4 drop you in the centre of Alicante in fifteen to twenty minutes. Alicante-Elche airport, served non-stop from Luxembourg, is twenty minutes away on the A-70.
After the historic centre, this is the most expensive market in the conurbation. The seafront lines up towers from the sixties to the eighties, regularly renovated, and a few new residences. The second line offers family apartments with a pool; the Cabo de las Huertas and Vistahermosa concentrate the villas, on land almost exhausted, which protects values.
The micro-areas to know: avenida de Niza and the Costa Blanca for the front line, the Cabo de las Huertas for villas and coves (Cala Cantalars, Cala Palmera). Set back, Vistahermosa for family residences with gardens, the Albufereta for its small sheltered bay, and Sant Joan d’Alacant, the original village, for Spanish life five minutes away.
The area suits those who want the sea and city services in the same place: families with children in school, people working in Alicante, and Luxembourg buyers looking for a well-kept address that resells. It can be occupied twelve months a year, which seasonal urbanisations do not allow.
Everyday life
- 7 km of fine sand and a continuous promenade (Blue Flag)
- The Alicante golf course, laid out among the pines, 5 min away
- TRAM lines 1, 3 and 4 to the centre of Alicante
- Sant Joan d’Alacant university hospital
- Coves of the Cabo de las Huertas (Cala Cantalars, Cala Palmera)
- International and bilingual schools in the area
- Tennis, padel and sailing clubs
- Restaurants and shopping arcades on avenida de Niza
The property market
New-build is scarce here: land at the Cabo de las Huertas and at Vistahermosa is exhausted, and supply comes down to a few residences set back from the seafront, villas on the last plots and heavy refurbishments of older buildings. Expect €4,000 to €5,500/m² for new-build against €2,800 to €4,200/m² for resale: new apartments from €450,000, villas beyond €900,000.
Observed price range: €250,000 – €3M
Who is it for?
Families and working people who want the beach without giving up city services, golfers, and Luxembourg buyers looking for a well-kept address that is liquid at resale. The area lives all year, which allows mixed use: a few weeks for yourself, the rest on medium-term lettings.
Strengths
- An urban beach served by the tram, with shops and restaurants on the spot
- A neighbourhood lived in all year, not a seasonal urbanisation
- Golf, university hospital and schools less than ten minutes away
- Airport 20 minutes away, direct flight from Luxembourg
- Land exhausted at the Cabo: villa supply stays limited
- Direct tram to the historic centre and the AVE station
Things to consider
- Many towers from the 60s and 70s: survey façades, charges and works already voted
- The seafront is saturated and noisy in July and August, parking included
- Few new schemes: the choice is almost always made among resale properties
Our view
We follow the Playa de San Juan — Cabo de las Huertas market day to day, work directly with the developers and analyse each scheme, its location and its surroundings before presenting it to you. Tell us what you are looking for: we will prepare a selection that fits your plans, on site or from Luxembourg.
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