

Playa Paraíso
A rebuilt seafront between Callao Salvaje and Costa Adeje: recent hotels including the Hard Rock Hotel, new front-line residences, the Las Galgas cove and bathing platforms.
Back to the Tenerife neighbourhoods
Airport
≈ 25 min from the South airport
Beach
Las Galgas cove and bathing platforms a 5-10 min walk away
Shops
Neighbourhood shops on site, Costa Adeje 10 min by car
Price range
€250,000 – €1.5M
The atmosphere
Playa Paraíso occupies the coast between Callao Salvaje and Costa Adeje, in the municipality of Adeje. The neighbourhood has changed in a few years: several hotels, among them the Hard Rock Hotel, and contemporary residences have taken the front line. The seafront has been rebuilt, with new promenades above the ocean and infinity pools.
The neighbourhood divides in two: above the coast, the residential part climbs gently and stays quiet; below, activity gathers around the hotels, their restaurants and their beach clubs. The west-facing terraces look towards La Gomera at sunset.


The neighbourhood shops cover everyday needs: supermarkets, a pharmacy and restaurants. For the full services, Costa Adeje is ten minutes away by car, and the South airport 25 minutes. Swimming is done at the Las Galgas cove and on the platforms built along the volcanic shore.
The market runs at two speeds. The residences of the 1990s stay affordable and well placed, and often need renovating. The new front-line developments offer infinity pools, a gym and a concierge service, at clearly higher prices. The gap between old and new is one of the widest on the west coast.
Playa Paraíso suits a buyer aiming at new-build on the front line for a second home, with the services of a managed residence. The older stock is for a tighter budget, with works to plan and community service charges to check. In both cases the car serves as soon as you look for the full services.
Everyday life
- Rebuilt seafront and new promenades
- Las Galgas cove and bathing platforms
- Hotels and beach clubs, including the Hard Rock Hotel
- New residences with infinity pools
- Supermarkets and neighbourhood shops
- Restaurants facing the sunset
- Costa Adeje 10 minutes away
The property market
Two segments live side by side: the residences of the 1990s, still affordable and well placed, and the new front-line developments with the services of a managed residence. The price gap between old and new is one of the widest on the west coast.
Observed price range: €250,000 – €1.5M
Who is it for?
The area suits buyers who want new-build on the front line, with an infinity pool and a concierge service, for a second home. It stays within reach of a tighter budget in the residences of the 1990s, provided you count the works. The South airport is 25 minutes away, Costa Adeje ten.
Strengths
- New front-line developments: infinity pools, a gym, a concierge service
- New-build prices below those of El Duque for comparable services
- A seafront rebuilt by the municipality of Adeje, with new promenades
- West-facing terraces, with a view of La Gomera at sunset
- Two budgets possible in the same neighbourhood, between old and new
Things to consider
- A neighbourhood still in transition: some residences remain dated
- No large sandy beach: a volcanic shore and a black-sand cove
- Activity concentrated around the hotels, little village life
- A car is useful for the full services of Costa Adeje
Our view
We follow the Playa Paraíso market day to day, work directly with the developers and analyse each scheme, its location and its surroundings before presenting it to you. Tell us what you are looking for: we will prepare a selection that fits your plans, on site or from Luxembourg.
Receive a selection in this neighbourhoodProperties in Playa Paraíso
Our property selection in Tenerife, area by area.


Front-line apartment — Paraíso del Sur residence, Playa Paraíso
320 000 €
Useful guides
Our practical guides to prepare your Tenerife project, step by step.

Choosing your neighbourhood in Tenerife
Costa Adeje, La Caleta, El Médano, Palm-Mar… Every neighbourhood in southern Tenerife has its own character. This guide helps you find the one that truly suits the life you want to live.

The Complete Guide to Buying Property in Tenerife
Every stage of a property purchase in Tenerife, from the first viewing to signing the escritura before the notary. The definitive guide to buying with peace of mind in the south of the island.
Your questions about Playa Paraíso

A project in Playa Paraíso?
Tell us about your project: we arrange the viewings, check every property and guide you through to signing — in your language, from Luxembourg or on site.
